Welcome to the first issue of this newsletter for 2020! A Happy New Year to you all, I hope and trust that you all had a fabulous Xmas! The New Year is a great time to look ahead to what the next 12 months has in store. As the world spends 365 days making its journey around the sun (correction – 366 days this year!) the New Year is the perfect way to set your stall out and decide what you want to achieve in the 366 days ahead. For some it could be getting fitter; having a healthier lifestyle; spending more time with the family; moving house; taking that offer of a new job; starting a new hobby or past-time; doing some voluntary work, the list is endless. And I guess that’s the point. The next 366 days ahead are a blank canvas, like a cartographer’s yet-to-be-drawn map of an uncharted land, new discoveries and experiences lie ahead of us all. Which is quite exciting when you think about it! Carpe diem as they say! The New Year is also a good time for reflection, an opportunity to take stock of all the good things that have happened, to celebrate the achievements made (however big or small), to gain some perspective, and to recommit to being good, whatever being “good” means to you. The golden rule “do unto others as you would have them do unto you” is a pretty good place to start. As a bonus, treating people well is an excellent way to be treated well yourself. It’s a win-win strategy all round, whichever way you look at it.
One of the best things about treating our clients well at Clarke & Roskrow (we’re not perfect at this but we do try really hard) is that our clients treat us well too. When I chat with other friends who have businesses of their own (and not just other opticians) I’ll often hear stories of how miserable and unpleasant some of their clients are. This is always a surprise to my ears because it really isn’t the experience that we have. Sure, we have the occasional Mr Grumpy once in a while, but we always give him the benefit of the doubt and cut people some slack. We all have our off-days. But by-and-large people will leave the practice in a better mood than when they came in because we look after people and treat them well. Even the Mr Grumpys of this world! We’ll often get Thank You cards, a box of chocolates, or even delicious homemade flap-jacks (you know who you are Mrs A!) and the occasional gift from our clients (not that I ever get to see most of these delicacies as they’re often devoured long before I get a chance to sample anything!) And we even get the occasional gift or card by way of apology from Mr Grumpy when they’ve returned home and realised that maybe we shouldn’t have been on the receiving end of their “hairdryer treatment”.
So we treat our clients well and we’re treated well by you in return. You’re a good bunch and a pleasure to serve. And I think that’s where my friends and colleagues with the miserable clients are going wrong – they haven’t learnt the secret to being nice and the benefits that brings! Treating people well is good for us all. And that’s my New Year message. Go forth and spread some kindness to the world! Wishing you all a very happy, healthy and prosperous 2020!